1/31: Understanding Transmedia

What is transmedia, and why use it for activism?

Henry Jenkins, media scholar, offers what is perhaps the best-known definition of transmedia:

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.–“Transmedia Storytelling 101”

In other words, one piece of a story might be told through a movie; another piece through a novel; and still another through a series of social media posts.  While transmedia is used most often for fictional storytelling, it has a great deal of potential to tell real-life stories that can persuade its audience to advocate for social issues.

In preparation for class, please read the following articles:

Come to class ready to share your experiences with transmedia, whether for entertainment, advertising, or advocacy, and to analyze a successful activist transmedia campaign.

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