2/9: Rhetorical Concepts-Ethos, Pathos, Logos, & Kairos

Today we will be reviewing three rhetorical concepts that are just as important for writing digitally as they are for writing in print: ethos, pathos, logos, and kairos.  Please read the following:

  • Losh, Understanding Rhetoric, “Setting Rhetorical Concepts Loose on the World” (ELMS, pdf)
  • Writer/Designer Ch 1: What Are Multimodal Projects?” (pg. 1-19)

Then continue to explore the transmedia campaign from Tuesday’s class, looking for how ethos, pathos, logos, and kairos figure into that campaign.

%d bloggers like this: