4/20: Skill – Circulation
The term “going viral” is often used to describe when information itself becomes trendy: a meme, a YouTube video, and sometimes even a news story. But what makes a video catch the attention of so many people? Our readings today ask us to analyze what a meme is and what exactly we’re thinking when we’re pushing that share/retweet button.
To prepare for class:
- James Gleick, “What Defines a Meme?“
- Henry Jenkins, “Why Media Spreads” (in ELMS)
- Monika Konnikova, “The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate You“